I like the idea of personal mythology. It's a great reminder that we all unconsciously craft stories that may or may not be true, but they have powerful, lasting impact nonetheless. And we can't assume that we understand the narratives of others.
Great perspective and lots of great advice. This can be applied to all kinds of insight work and reinforces the importance of being truly "human-centric." It starts with the person's story...not their opinions.
Generally, I believe that brands usefulness trumps their marketed storyline. That said, Jim, I can absolutely connect my obsession with Coca Cola to specific moments of my youth, and to several progressive social ideals that I choose to own related to their hilltop of peace. As always, you have moved me to think. Appreciate that gift.
Related to the term 'marker', Jim. And agree this isn't just a red, white and blue concept.....it's universal. Thanks for your insights.
Great talk. And a form of Semiotic Analysis! ;)